![]() If people are wearing a logo, it should be something that makes them want to be better.”Īs mentioned, the CEO by Dame Dash is a part of a greater sneaker lineage. For Dash, the CEO sneakers must represent this mentality and the knowledge that comes with it.ĭash concisely summarizes this point, “Being a CEO is not just a title. This masterclass is arriving during a crucial moment as many people are hungry to become entrepreneurs, especially those looking to support businesses like Dash’s black-owned independent business. Staying true to the brand’s namesake, CEO sneaker owners will be able to learn valuable business and life lessons from Dash firsthand. In accordance with the brand’s philosophy, CEO sneaker owners will also have access to a corresponding NFT featuring a proprietary CEO class as a utility. Starting with a collaboration with the viral underwear brand Ethika, Dash plans to match the CEO sneakers with all types of clothing from tracksuits to hoodies to basketball shorts, et cetera. Moreover, Dash and the CEO team are working with other popular clothing brands to pair each sneaker with a corresponding outfit. The CEO team is eyeing other sports to center their subsequent deliveries around, with a rumored pickleball sneaker up next. Already garnering attention, the semi-official drop for the green CEO basketball sneaker sold out within 48 hours. All CEO drops are extremely limited by design since the team only plans to produce a couple of thousand sneakers per style. Dash and the CEO team will release their heritage sneakers in 2023 and begin rolling out the updated versions in 2024. The two visionaries are ensuring that those with the movement are reversely gentrifying the sneaker industry in style.ĭash plans to drop six unique styles this year with four colors per delivery. Dash is working with the great Willie Esco, fashion legend and urban fashion pioneer, to help design the unique silhouettes and colorways for the sneakers. The CEO sneakers are limited edition sneakers embodying the CEO mentality, Harlem’s quintessential get-money attitude, and Dash’s famous entrepreneurial spirit. The CEO by Dame Dash is precisely one of these independent black-owned brands poised to capture a healthy portion of the sneaker market in 2023. To this point, we expect independent black-owned brands to fill the holes in the sneaker market this year. Influenced by externalities resulting from COVID-19, the proliferation of social media, societal discourses on equity, and grass-roots movements, there is a notable increase in consumer spending with independent brands, black-owned brands, and brands that partner with black creatives.įrom Sahlehe Bembury singlehandedly facilitating the revival of less fashionable brands like New Balance and Crocs with various creative collaborations to Kerby Jean-Raymond’s, of Pyer Moss, chunky Reeboks taking the streetwear movement by storm to Telfar’s iconic logo Ugg boot collaboration to Kyrie Irving exploring working with Sia Collective for his next basketball sneaker, black creatives, and independent black-owned brands are moving culture and capturing consumer dollars at a disproportionate rate – and rightfully so. ![]() ![]() The question is, which brand(s) will pick up the market share? This generational opportunity to gain new customers and earn loyalty intersects with another cultural phenomenon. Now, sneakerheads, athletes, and the average consumer are forced to look for new sneakers to spend their money on. ![]() In addition to having one of the top ten sneaker deals in the league, with an average annual value of $11 million, Irving’s signature sneakers were the second most popular amongst NBA players themselves last season. Furthermore, the recent falling out between NBA superstar Kyrie Irving and Nike is compounding the problem. Now, a vast majority of the 10 million pairs of Yeezys that consumers would have purchased this year will most likely not get purchased. According to the Financial Times, Yeezy sneakers contributed €1.7 billion in annual revenue for the German-based sportswear brand. With no shortage of think pieces contemplating the implications the Adidas-Kanye West divorce will have on the sneaker industry, experts agree that there is an unprecedented hole in the market.
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